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Marcus Gilmore is a results-focused social media intelligence analyst with expertise in social media measurement and analysis. Marcus uses monitoring and measuring platforms, including Radian6 and Alterian's SM2, to identify online influencers, engage stakeholders, and track trends in sentiment, keywords, and frequency of key messages throughout a campaign. While he enjoys playing in the social media place, Marcus believes in beginning campaigns with research and competitor analysis. Anyone can start a Facebook page or Twitter but few connect social media tactics to their organizations objectives and goals. Organizations investing in robust digital media campaigns should ensure that their resources are effectively utilized. Know where you stand with respect to your competitors, your desired outcome, and how to best utilize your resources to get there.

Marcus can help your organization achieve its social media objectives by providing:

• Social Media Audits
• Research Services
• Social Media Campaign Results Reporting
• Social Media Audience Engagement
• Strategic Counseling
• Online Media Outreach