about

Marcus Gilmore is a social media measurement enthusiasts with experience working on social media campaigns in the finance, pharmaceutical, and entertainment industries. He discovered his interest in public relations metrics and social media measurement and analysis through his work on campaigns at Adam Friedman Associates, LLC and Ruder Finn, Inc. 

Initially trained in the sciences, Marcus approached communications and public relations was more analytical than many of his peers in the "right-brain centric" communications profession. He believes that the potential to connect social and tradition media efforts to business objectives is open, as many communicators, from agencies to freelancers, focus more on a given campaign's strategy but not as much on the true benefit to the client.

Marcus is currently studying corporate communications and PR as a graduate student at New York University. Before moving to the Big Apple to explore his interest in communications, the Houston native received a bachelor's degree in biology from the Honors College at the University of Texas at San Antonio.